I went to my first ever Natural Products Expo West in Anaheim, and hoooooly cow! I was so not prepared for that. A. I shouldn’t have worn wedges because there was so much ground to cover. B. I shouldn’t have eaten for like 3 days prior because there were enough samples to feed a small country. And C. The presence of rice cakes there was sliiiiiim. Lundberg Farms barely featured their rice cakes and seemed to be focusing on their other products like risotto and other boxed side dishes. And I heard Element was there but I couldn’t find them (but seriously I felt like I only covered half the ground.)
The best takeaway for me was that there is definitely a need in the market for our fun and frosted rice cakes.
2018 Goals – be big enough to showcase at #ExpoWest !